L'Aventure l'Oréal

Name: L'Aventure l'Oréal
Brand: Odile Jacob
SKU: 9782738110442
Price: 3995.0 INR
Availability: InStock

by François Dalle

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ISBN13: 9782738110442
Binding: Paperback
Subject: N/A
Publisher: Odile Jacob
Publisher Imprint: Odile Jacob
Publication Date: September 17, 2001
Pages: 406
Original Price: USD 37.95
Language: French
Edition: N/A
Item Weight: 468 grams
BISAC Subject(s): General

About The Book

L'Or�al is today world leader in the field of cosmetics and personal care products. It is difficult to imagine that in 1948 it was a small company operating mainly in France and in a few neighbouring countries. Over a period of 35 years, under the management of Fran�ois Dalle, L'Or�al's annual revenue rose from $ 30 million to $ 3 billion. In this book, Fran�ois Dalle shows that money and classical management techniques played a minor role in L'Or�al's growth. He argues, instead, that the company's success can be explained by the wide acceptance by the staff of what he calls the "spirit of L'Or�al" the existence of a company mI'd-set relentlessly aiming to conquer and develop new markets, in conjunction with a genuine mystique of quality and a desire to capture, before others, what is looming on themarket. This is what enabled L'Or�al to diversify its activities, spread all over Europe, Japan and America and successfully manage the hard times of the 1970s and '80s.In 1942, Fran�ois Dalle joined Monsavon, a minor soap manufacturing company owned by Eug�ne Schueller, the founder of L'Or�al. Six years later, Dalle joined L'Or�al. He managed the company with Eug�ne Schueller until 1957, when he became its CEO, a position he held until 1985.

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