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Le chiavi della gabbia degli uccelli by Calogero Catavello

Le chiavi della gabbia degli uccelli

by Calogero Catavello
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Book cover type: Paperback
  • ISBN13: 9786209052675
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Edizioni Sapienza
  • Publisher Imprint: Edizioni Sapienza
  • Publication Date:
  • Pages: 80
  • Original Price: GBP 24.27
  • Language: Italian
  • Edition: N/A
  • Item Weight: 118 grams
  • BISAC Subject(s): General

Questo libro ha l'obiettivo di misurare l'influenza strutturale (Influence) di alcuni utenti chiave (Key Influencers) del social network Twitter sulla diffusione dei contributi. Per individuare il fattore Influence � stata condotta un'analisi fattoriale esplorativa. Questa ha mostrato quali caratteristiche del campione rilevato sono correlate all'Influence e quindi alla diffusione di un argomento. Da questa indagine � emerso un metodo di misurazione che, in diversi ambiti tematici, tra cui i media tradizionali e Internet, misura l'influenza degli utenti e identifica le figure chiave centrali. Come previsto, il fattore influenza era strettamente correlato alla portata e alle risposte. Per l'identificazione dei key influencer, il loro status di esperti del rispettivo tema � stato un elemento identificativo centrale. L'interesse per questa ricerca risiede, per la scienza, nella verifica empirica di teorie pi� datate sulla loro applicabilit� nel Web 2.0 e, per l'economia, nella misurazione e nell'identificazione di figure chiave influenti, che rappresentano un importante strumento di marketing.

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