Le community management: Stratégies et bonnes pratiques pour une communication digitale réussie
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Nouvel eldorado de la communication, les r�seaux sociaux font d�sormais partie de la strat�gie de communication des entreprises. Ils sont essentiels pour promouvoir et rendre visibles les produits, vendre les services ou d�velopper les activit�s. Mais comment b�tir des communaut�s ambassadrices de l'entreprise et g�rer efficacement sa pr�sence sur les r�seaux sociaux ? La r�ponse: le community management ! S'il para�t simple de toucher des millions de personnes par Facebook, Twitter, LinkedIn, TikTok et Instagram, il est plus d�licat d'en exploiter tout le potentiel. Synth�tique et pratique, cet ouvrage vous apporte des id�es nouvelles pour utiliser avec succ�s les r�seaux sociaux au quotidien. En tant que manager, professionnel ou responsable com' et marketing, vous ne pouvez plus rester en marge de cette r�volution pleine d'opportunit�s. � vos marques, performez !
Cwako Monkam, Gervais: - Gervais Cwako Monkam est docteur en information et communication de l'UCLouvain en Belgique, collaborateur scientifi que au sein de l'Institut Langage et Communication de l'UCLouvain et chercheur postdoctoral à l'Université du Québec à Trois-Rivières au Canada. Praticien de l'entreprise, il accompagne les entreprises dans la mise en place et la gestion de leur politique de communication numérique actuellement en pleine expansion.
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