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Le contrôle dans la relation client-fournisseur internationale by Ser Duncan-A

Le contrôle dans la relation client-fournisseur internationale

by Ser Duncan-A
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₹11,946.00
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₹11,946.00

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Book cover type: Paperback
  • ISBN13: 9786131507502
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Univ Europeenne
  • Publisher Imprint: Univ Europeenne
  • Publication Date:
  • Pages: 300
  • Original Price: USD 120.0
  • Language: French
  • Edition: N/A
  • Item Weight: 440 grams
  • BISAC Subject(s): Management

Depuis le début des années 1990, nombre d''entreprises choisissent d''externaliser à l''étranger certaines activités et de recentrer sur leur coeur de métier. Les Petites et Moyennes Entreprises (PME) sont de plus en plus actives sur le plan international au travers d''exportations, mais aussi de partenariats internationaux. Comment de telles entreprises parviennent-elles à s''adapter à l''élargissement de leur périmètre géographique et à gérer la distance physique, culturelle, institutionnelle et psychologique qui les séparent de leurs partenaires potentiels? Notre ouvrage s''intéresse au contrôle dans la relation client fournisseur entre PME françaises et entreprises chinoises lors du développement d''une politique d''achats en Chine ou de partenariats de co-développement de produits. Il identifie les moyens déployés par ce type d''entreprises pour sélectionner, gérer et contrôler les modalités de la collaboration avec une firme chinoise et ainsi dépasser leurs contraintes de taille. L''étude terrain réalisée en République Populaire de Chine et en France se concentre sur deux industries distinctes: la vannerie et le jouet.

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