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Le Contrôle de Gestion Dans La Grande Distribution by Godard-J

Le Contrôle de Gestion Dans La Grande Distribution

by Godard-J
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Book cover type: Paperback
  • ISBN13: 9783841746115
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Omniscriptum
  • Publisher Imprint: Omniscriptum
  • Publication Date:
  • Pages: 52
  • Original Price: GBP 26.0
  • Language: French
  • Edition: N/A
  • Item Weight: 91 grams
  • BISAC Subject(s): Management

Aujourd'hui, la France est le pays qui compte le plus grand nombre de grandes surfaces alimentaires au mètre carré comparé à ses voisins européens. Sur le territoire français, il y a plus de 11 000 grandes surfaces et plus de 25 000 points de vente. La grande distribution est un secteur qui emploie 640 000 personnes dont 61% de femmes. Ainsi, elle est parmi les plus grands recruteurs du pays, chaque année les grandes enseignes d'hypermarchés et de supermarchés embauchent 80 000 nouveaux collaborateurs. Les évolutions des comportements d'achat et des modes de consommation ont contraint les grandes enseignes à mettre en oeuvre de nouvelles stratégies, à s'adapter aux nouveaux besoins du marché et de la clientèle, pour cela, la grande distribution a su se définir de nouveaux enjeux et projets afin de rester concurrentielle grâce à l'apparition des marques de distributeurs, de la vente en ligne et du développement des nouvelles technologies. Le contrôle de gestion joue un rôle clé dans le pilotage, en permettant de bien gérer l'activité de la société, il est considéré comme un outil stratégique de planification à travers le conseil à la direction.

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