Le marketing religieux

Name: Le marketing religieux
Brand: Les Impliques
SKU: 9791042811457
Price: 3365.0 INR
Availability: InStock

by Pierre Mouandjo B. Lewis

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ISBN13: 9791042811457
Binding: Paperback
Subject: N/A
Publisher: Les Impliques
Publisher Imprint: Les Impliques
Publication Date: June 18, 2026
Pages: 404
Original Price: USD 47.72
Language: French
Edition: N/A
Item Weight: 554 grams
BISAC Subject(s): Essays

About The Book

Il existe bel et bien un marketing religieux le christianisme a mis � profit les techniques modernes du marketing. Il y a un march�, des vendeurs, des �tudes de march� � faire, de la publicit�... Un march� o� les chr�tiens expriment leurs besoins de sens par une forte demande aux entreprises religieuses qui s'affrontent dans une concurrence ardue dans le but de conqu�rir de nouveaux adeptes et les fid�liser; car, la lutte pour le leadership est sans merci.
Le pros�lytisme des consommateurs avides de miracles et de solutions � leurs diff�rents maux est � l'origine de la prolif�ration des �glises et l'on voit se d�velopper un espace non-marchand o� l'argent r�gne, faisant des victimes comme des victorieux, � cause de nombreux vendeurs d'illusion dont le but est de promouvoir la Parole de Dieu. Alors qu'il n'existe qu'un seul Dieu pour tout le monde, et celui-ci veut que chacun soit impr�gn� d'une grande foi qui devrait conduire le croyant � la spiritualit� o� il trouvera le  produit  tant recherch�. Ce produit lui permettra d'appartenir � la Grande Communaut� de la Lumi�re.
Le lecteur appr�ciera la construction de ce livre pertinent qui ob�it � toute d�marche marketing, respectant ainsi les canaux habituels le march�, les strat�gies et les outils d'op�rationnalisation sur le terrain les 4P (place, promotion, price, product) soutenus par des apports th�ologiques non
n�gligeables.

About The Author

Mouandjo B. Lewis, Pierre: - Pierre Mouandjo B. Lewis, économiste de formation, s'est spécialisé en marketing-management à l'Université de Paris IX-Dauphine. Après son passage dans différentes entreprises, il est devenu professeur d'université émérite et a dispensé de nombreux enseignements à l'Université Catholique d'Afrique Centrale à Yaoundé ainsi que dans d'autres universités et instituts au Cameroun et au Gabon. Ancien membre du Conseil scientifique de l'Institut de Recherche et d'Études Africaines (IREA-Paris), il continue d'être sollicité dans l'enseignement et le consultanat. Il est auteur de plusieurs ouvrages en économie et en marketing.

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