Le multinazionali in Egitto misurano il valore del marchio?

Name: Le multinazionali in Egitto misurano il valore del marchio?
Brand: Edizioni Sapienza
SKU: 9786209971464
Price: 5319.0 INR
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by Reham El-Hennawy

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ISBN13: 9786209971464
Binding: Paperback
Subject: N/A
Publisher: Edizioni Sapienza
Publisher Imprint: Edizioni Sapienza
Publication Date: May 7, 2026
Pages: 80
Original Price: GBP 42.0
Language: Italian
Edition: N/A
Item Weight: 118 grams
BISAC Subject(s): General

About The Book

Il valore del marchio � un aspetto di fondamentale importanza sia per i consumatori che per le aziende. Si ritiene infatti che un elevato valore del marchio consenta di fidelizzare i consumatori, aumentare la quota di mercato e, di conseguenza, garantire margini di profitto pi� elevati per l'azienda. � quindi essenziale che gli esperti di marketing sappiano esattamente da dove deriva il valore dei propri marchi e integrino nelle attivit� di marketing dell'azienda quegli elementi che lo generano. Nonostante il notevole interesse per il concetto di brand equity e le sue misurazioni, sono state proposte pochissime ricerche che indichino gli elementi che potrebbero essere utilizzati dai professionisti del marketing per misurare il valore dei propri marchi. Per colmare questa lacuna, il presente libro propone un'analisi dettagliata di sei diversi studi sul brand equity condotti da vari ricercatori per misurare il valore del marchio di un'azienda. La ricerca delinea inoltre i diversi elementi proposti da ciascuno studio per misurare il brand equity. Viene fornito un confronto tra i diversi studi sul brand equity, con i relativi vantaggi e svantaggi. Infine, viene menzionato il risultato relativo alla misurazione del brand equity da parte delle multinazionali in Egitto, con conclusioni e raccomandazioni da parte dell'autore.

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