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Leadership Marketing by Wageeh Nafei

Leadership Marketing

by Wageeh Nafei
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Book cover type: Paperback
  • ISBN13: 9786209016462
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Editions Notre Savoir
  • Publisher Imprint: Editions Notre Savoir
  • Publication Date:
  • Pages: 116
  • Original Price: GBP 52.98
  • Language: French
  • Edition: N/A
  • Item Weight: 164 grams
  • BISAC Subject(s): Production & Operations Management

Des �tudes ant�rieures ont abord� le marketing et le leadership comme des domaines distincts. Cependant, le lien entre eux d�coule de la n�cessit� d'un d�veloppement continu dans un environnement changeant, ce qui a conduit � l'�mergence de la recherche dans le domaine du marketing du leadership. Cela inclut le d�veloppement du concept de marketing du leadership g�n�rationnel (GLM), qui r�sulte de la fusion d'id�es provenant � la fois du marketing et du leadership. Son but est de guider les diff�rentes g�n�rations de clients vers les produits et services de l'organisation.L'objectif principal du GLM est de conserver les clients existants, d'identifier les facteurs qui influencent le comportement de chaque g�n�ration de clients et de concevoir des strat�gies et des tactiques qui aident � convertir les clients existants en clients fid�les et � long terme. Cela contribue � maximiser la valeur de l'organisation et � augmenter les b�n�fices.

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