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Learning to go international by Kennepohl, Jens

Learning to go international

by Jens Kennepohl
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Book cover type: Paperback
  • ISBN13: 9783638864909
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Publication Date:
  • Pages: 26
  • Original Price: USD 26.9
  • Language: German
  • Edition: N/A
  • Item Weight: 46 grams
  • BISAC Subject(s): Economics / General

Studienarbeit aus dem Jahr 2006 im Fachbereich VWL - Internationale Wirtschaftsbeziehungen, Note: 2,0, Universit�t Duisburg-Essen (Mercator School of Management), Sprache: Deutsch, Abstract: Untersuchungsgegenstand dieser Hausarbeit ist die Internationalisierung von Unternehmen. Zun�chst werden die Formen der Internationalisierung vorgestellt, zwischen denen Unternehmen selektieren k�nnen. In diesem Rahmen werden der Komplexit�t der Alternativen folgend der Export, die Kooperationen, das Outsourcing und Direktinvestitionen dargestellt. Als n�chstes werden die Strategien untersucht, welche Unternehmen w�hlen, um �ber den heimischen Markt hinaus zu agieren. Hierbei sollen zun�chst die internen und externen Motive aufgezeigt werden, die Firmen zu solch einem Schritt veranlassen. Des Weiteren sollen die Determinanten veranschaulicht werden, die in diesem Zusammenhang gepr�ft werden. Au erdem werden m�gliche Verkn�pfungen von Internationalisierungsformen beschrieben. Zuletzt wird nach einem klassischen Lernprozess bei der Entwicklung von Auslandsaktivit�ten gesucht. Hierzu soll zun�chst der historische Wandel der Internationalisierung aufgezeigt und die Entwicklung im Rahmen des Uppsala-Modells analysiert werden.

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