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Lenguaje Eficaz Para Medios de Comunicación Y Contenidos de Red by Piedrahita, W.

Lenguaje Eficaz Para Medios de Comunicación Y Contenidos de Red

by W. Piedrahita
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Book cover type: Paperback
  • ISBN13: 9798329667516
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Independently Published
  • Publisher Imprint: Independently Published
  • Publication Date:
  • Pages: 140
  • Original Price: GBP 7.72
  • Language: Spanish
  • Edition: N/A
  • Item Weight: 195 grams
  • BISAC Subject(s): Performing Arts / Television & Radio

El libro se convierte en un elemento útil para desarrollar de manera eficaz la locución para medios de comunicación alternativos y electrónicos. En la lectura encontrará las diferentes facetas y elementos que proporcionan la voz y sus componentes para crear un mensaje con una voz y estilo agradables al oído del oyente.

El libro lo lleva por un camino acertado sobre la creación de piezas habladas para los contenidos de radio y televisión convencionales, así como para los medios electrónicos que sirven como medios de comunicación actuales. En el libro se explican los procesos que se deben llevar a cabo cuidadosamente para desarrollar un contenido o un anuncio acertado y eficaz. Se abordan temas no siempre relacionados, como los componentes esenciales del lenguaje radial: la voz y sus componentes biológicos, la música, los efectos de sonido y el silencio, este último indispensable para hacer más creíble la pieza a grabar.

El texto lo guía a reconocer los medios convencionales y actuales, y los nuevos términos usados en las comunicaciones modernas. Está lleno de ejercicios que hacen del libro un verdadero curso para aprender a manejar la voz para la creación de anuncios, contenidos o comerciales. Lo llevará al conocimiento histórico de los medios de comunicación y su uso, enseñándole a manejar eficazmente su voz, madurándola para lograr un contenido persuasivo y atractivo para el oyente.

El libro está pensado para todas las edades y en el libre desarrollo de las comunicaciones actuales. La creación de contenido se ha vuelto más necesaria, por lo tanto, se requieren locutores de todas las edades para llegar a un público que demanda contenidos bien estructurados en radio, televisión o medios electrónicos. Además, se incluyen algunos tips de marketing y mercadeo generacional, desglosados en el libro, para ubicar al locutor en un panorama real de los anuncios que quiera realizar.

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