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Les Pratiques de Communication Des Centres Commerciaux by Bitene-L

Les Pratiques de Communication Des Centres Commerciaux

by Bitene-L
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Book cover type: Paperback
  • ISBN13: 9783841734228
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Omniscriptum
  • Publisher Imprint: Omniscriptum
  • Publication Date:
  • Pages: 68
  • Original Price: GBP 29.0
  • Language: French
  • Edition: N/A
  • Item Weight: 114 grams
  • BISAC Subject(s): General

Historiquement parlant, nous sommes rentrés dans une ère industrielle, mondialisée et gouvernée par un fonctionnement capitaliste. La communication est alors devenue essentielle et s'est étendue à tous les champs de la société. Dès lors, la communication des organisations s'est développée entraînant avec elle le passage à un espace marchand face auquel il va falloir adopter des techniques de communication promotionnelles et commerciales. Avec cet envahissement de la consommation et de la communication, on assiste à une abondance du visuel. Il va donc falloir innover pour vaincre la concurrence, et c'est ce que le marketing va tenter de faire en rendant l'acte de consommation ludique grâce aux sens, émotions et désirs. Les centres commerciaux doivent alors devenir de véritables lieux de séduction et de loisirs car comme disait F.Nietzche chaque homme cache en lui un enfant qui veut jouer . Cependant, rien n'est acquis et il faut sans cesse s'ajuster. C'est pourquoi les nouvelles tendances et comportements doivent ètre étudiés et analysés en permanence par les marketers et responsables des centres commerciaux.

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