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Les Tic Et Le Marketing Digital by Baroani Kambala, Prince

Les Tic Et Le Marketing Digital

by Prince Baroani Kambala
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Book cover type: Paperback
  • ISBN13: 9786208824495
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Editions Universitaires Europeennes
  • Publisher Imprint: Editions Universitaires Europeennes
  • Publication Date:
  • Pages: 88
  • Original Price: GBP 38.19
  • Language: French
  • Edition: N/A
  • Item Weight: 127 grams
  • BISAC Subject(s): General

Ce livre explore le r�le central que jouent les Technologies de l'Information et de la Communication (TIC) dans la transformation et l'�volution du marketing digital. En offrant une vue d'ensemble des diff�rents outils qui fa�onnent le marketing moderne, cet ouvrage montre comment ils deviennent des leviers incontournables pour les entreprises dans un environnement de plus en plus digitalis� et interconnect�.Ce livre comprend deux grandes parties. Dans la premi�re, nous abordons les d�finitions et l'�volution des TIC ainsi que du marketing digital, en mettant en lumi�re la mani�re dont ils ont radicalement chang� les m�thodes de communication marketing. Le marketing digital, qui englobe toutes les pratiques marketings utilisant des outils num�riques pour promouvoir des produits, services ou marques, est pr�sent� comme une r�ponse directe � l'essor des TIC.La seconde partie est consacr�e � l'impact et au r�le des TIC dans le d�veloppement et la performance du marketing digital.

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