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Leveraging Cultural Diversity in Emerging Markets by Marcus Goncalves

Leveraging Cultural Diversity in Emerging Markets

by Marcus Goncalves
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Book cover type: Paperback
  • ISBN13: 9781631573132
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Business Expert Press
  • Publisher Imprint: Business Expert Press
  • Publication Date:
  • Pages: 231
  • Original Price: USD 21.99
  • Language: English
  • Edition: N/A
  • Item Weight: 336 grams
  • BISAC Subject(s): Economics / Comparative

Leveraging cultural diversity is an important element for competing in the global market. Understanding the overall macroeconomic landscape of emerging and frontier markets enables corporations and international business professionals to fully realize the potential for strategic globalization. Most transnational and multinational corporations have made substantial progress in their globalization efforts by establishing operations in several countries and offshoring certain processes to countries with capabilities and growth potential. However, while these recent globalization efforts have their roots in cost arbitrage, successful companies must understand that globalization can be a means for shoring up competitive advantage to diversify intellectual capabilities and growth and improve quality enhancement opportunities. This book looks at how one can move forward from the current situation. Most people still see cultural differences as a barrier to success. The authors demonstrate how one can, instead, leverage from the cultural diversity and create better, more competitive companies, better leaders, and hopefully a safer and more sustainable world.

Goncalves, Marcus: - Marcus Goncalves, EdD, is an international management consultant with more than 25 years of experience. He is the former CTO of Virtual Access Networks, which under his leadership was awarded the Best Enterprise Product at Comdex Fall 2001, leading to the acquisition of the company by Symantec. He holds an MS in computer information systems and a doctorate in educational leadership from Boston University. Marcus has been lecturing at Boston University and Brandeis University for the past 11 years.

Majlergaard, Finn: - Dr. Finn Majlergaard is the founder and CEO of Gugin, a global operating consulting firm specialized in helping companies and organizations leverage from the cultural diversity. Since he founded the company in 2001 he and his colleagues has worked with more than 600 companies across globe with post-merger integration, development of corporate cultures, crisis management, global leadership development, and change management. He holds an MBA from Henley Management College, UK and a doctoral degree from International School of Management in Paris.

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