L'Impact Des Services Bancaires Mobiles Sur La Satisfaction Des Clients

Name: L'Impact Des Services Bancaires Mobiles Sur La Satisfaction Des Clients
Brand: Editions Notre Savoir
SKU: 9786209821196
Price: 7914.0 INR
Availability: InStock

by Bayisingize Janvier , Hatungimana Normand , Karagiwenimana Aaron

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ISBN13: 9786209821196
Binding: Paperback
Subject: N/A
Publisher: Editions Notre Savoir
Publisher Imprint: Editions Notre Savoir
Publication Date: March 25, 2026
Pages: 140
Original Price: USD 88.0
Language: French
Edition: N/A
Item Weight: 195 grams
BISAC Subject(s): Banks & Banking

About The Book

Cet article explore l'influence transformatrice des services bancaires mobiles, avec un accent particulier sur la plateforme eNoti de Bancobu, sur la satisfaction des clients dans le secteur financier dynamique du Burundi. Alors que les services bancaires mobiles continuent de r�volutionner l'acc�s aux services financiers dans les pays en d�veloppement, les effets nuanc�s sur la satisfaction des utilisateurs restent sous-explor�s. Alors que les services bancaires mobiles continuent de r�volutionner l'acc�s aux services financiers dans les pays en d�veloppement, les effets nuanc�s sur la satisfaction des utilisateurs restent sous-explor�s. Utilisant une approche rigoureuse de m�thodes mixtes, la recherche combine la collecte de donn�es qualitatives et quantitatives, avec un accent principal sur le codage qualitatif pour assurer la fiabilit� et la validit� des donn�es. La population cible comprend l'ensemble de la client�le active de Bancobu � Bujumbura, soit environ 10 000 personnes, avec une attention particuli�re pour les 4 500 utilisateurs d'eNoti qui ont utilis� la plateforme au moins une fois au cours des six derniers mois. Les r�sultats soulignent que des am�liorations cibl�es au niveau de l'infrastructure, de la s�curit� et de l'�ducation des utilisateurs sont essentielles pour accro�tre la satisfaction globale des clients et le succ�s des services bancaires mobiles de Bancobu.

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