L'impatto dei social network sullo scenario politico globale

Name: L'impatto dei social network sullo scenario politico globale
Brand: Edizioni Sapienza
SKU: 9786209681271
Price: 5031.0 INR
Availability: InStock

by Kamran Ahsan , Muhammad Waqas Ali Madni

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ISBN13: 9786209681271
Binding: Paperback
Subject: N/A
Publisher: Edizioni Sapienza
Publisher Imprint: Edizioni Sapienza
Publication Date: March 20, 2026
Pages: 72
Original Price: USD 56.0
Language: Italian
Edition: N/A
Item Weight: 109 grams
BISAC Subject(s): Production & Operations Management

About The Book

I social media stanno sostanzialmente trasformando il modo in cui gli utenti comunicano, collaborano, consumano e generano contenuti. Questi social media rappresentano uno dei cambiamenti pi� rivoluzionari che la tecnologia dell'informazione abbia apportato al mondo degli affari, sia all'interno che all'esterno delle aziende. I social media hanno modernizzato il modo in cui le imprese interagiscono con il mercato, creando un nuovo panorama di opportunit� e sfide per tutti gli aspetti dell'azienda, dalla pubblicit�, alla promozione e alle operazioni, fino agli investimenti e alla gestione delle risorse umane. In particolare, i social media sono stati fondamentali per i recenti progressi nella comprensione delle preferenze dei consumatori, nelle nuove tecniche di marketing peer-to-peer e contestate, e nella previsione della domanda. Questa ricerca si basa su tre pilastri: i siti di social network, la politica e il comportamento dei consumatori. Come questi tre elementi sono collegati tra loro. La ricerca � stata condotta per comprendere il ruolo dei siti di social networking sul comportamento dei consumatori e come questo sia influenzato dalla politica, nonch� per capire in che modo le aziende possano utilizzare l'ambiente sociale per mantenere i propri consumatori motivati verso il proprio marchio e rimanere all'avanguardia.

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