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L'impatto delle guerre sulle strategie di marketing internazionale by Tamer Radwan

L'impatto delle guerre sulle strategie di marketing internazionale

by Tamer Radwan
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Book cover type: Paperback
  • ISBN13: 9786206724025
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Edizioni Sapienza
  • Publisher Imprint: Edizioni Sapienza
  • Publication Date:
  • Pages: 100
  • Original Price: GBP 52.98
  • Language: Italian
  • Edition: N/A
  • Item Weight: 146 grams
  • BISAC Subject(s): Production & Operations Management

L'impatto delle guerre sulle strategie di marketing internazionale esamina come le guerre e i conflitti armati rimodellino radicalmente i mercati internazionali e le decisioni di marketing aziendale. Il libro analizza gli effetti dei conflitti sul comportamento dei consumatori, sui prezzi, sui sistemi di distribuzione e sulle strategie promozionali, dimostrando come i tradizionali modelli di marketing orientati alla crescita diventino inadeguati in condizioni di instabilit� prolungata.Utilizzando una metodologia descrittiva e analitica supportata da dati empirici, il libro mostra come le guerre interrompano le catene di approvvigionamento globali, aumentino la volatilit� dei prezzi, indeboliscano la fiducia nei marchi e accelerino il passaggio al marketing digitale e alla flessibilit� strategica. Il libro sostiene che il marketing internazionale nei contesti di conflitto deve passare da un'espansione guidata dall'efficienza alla resilienza, al processo decisionale etico e alla strategia adattiva.Il libro si rivolge ad accademici, politici, professionisti del marketing e decisori politici alla ricerca di un quadro strutturato e pratico per comprendere e gestire il marketing internazionale in condizioni di guerra, rischio geopolitico e crisi continua.

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