L'industrialisation du cinéma libanais: Stratégies étatiques et technologiques
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Dans le but de d�velopper l'�conomie du cin�ma de son pays, l'auteure m�ne une �tude du comportement des spectateurs en mettant en lumi�re les facteurs qui freinent la fr�quentation des salles. Gr�ce aux r�sultats obtenus, elle propose des strat�gies �tatiques et technologiques qui peuvent �tre adopt�es par le gouvernement et les institutions priv�es. De surcro�t, elle pr�sente la structure de ses deux entreprises, qui permettent de construire une industrie dans un petit pays. Ainsi, le pr�sent livre invite les �tudiants, professeurs et entrepreneurs � explorer les diff�rentes approches socio-�conomiques du cin�ma, pour assurer le d�veloppement durable. Ces m�thodes cherchent � pallier le manque de financement et de ventes mentionn� dans le premier ouvrage L'�conomie du cin�ma libanais.
Fayad, Gaëlle: - Gaëlle Fayad est titulaire d'un doctorat en économie du cinéma de l'Université de Bordeaux 3. Intéressée par les différents aspects de la chaine industrielle, elle crée Jay Dreams LLC, une agence de conseil internationale et Scriptofilm Corp, un marché en ligne pour les films et les séries.
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