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L'Investissement Touristique Et La Politique de Régionalisation by Kembouche-K

L'Investissement Touristique Et La Politique de Régionalisation

by Kembouche-K
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Book cover type: Paperback
  • ISBN13: 9786131566820
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Omniscriptum
  • Publisher Imprint: Omniscriptum
  • Publication Date:
  • Pages: 316
  • Original Price: GBP 68.0
  • Language: French
  • Edition: N/A
  • Item Weight: 463 grams
  • BISAC Subject(s): General

Les différentes politiques touristiques adoptées au Maroc depuis l'indépendance n'ont pas permis d'atteindre complètement les buts escomptés. Mais la Charte des investissements (1995) a initié une nouvelle approche fondée, notamment, sur un impératif stratégique: une vision stratégique globale de l'économie marocaine s'appuyant sur des structures régionales s'intéressant aux investissements dans les différents secteurs économiques. Il s'agit de procéder à des études du marché touristique des territoires, de proposer des solutions avec des objectifs déterminés et des budgets précisément estimé. Les visions stratégiques 2010 et 2020 mettent en effet au coeur de leur préoccupation les régions. Ce travail est aussi une relecture des données du tourisme dans la région orientale du royaume marocain(investissement, offre touristique et demande touristique) pour comprendre les étapes majeures de l'évolution du tourisme dans cette région, notamment au cours de deux périodes importantes: 1985-1995 où le tourisme était orientée vers la frontière maroco-algérienne et 2000-2020 où le tourisme s'inscrit dans une vision globale favorisant le balnéaire et tentant de lancer le tourisme de niches.

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