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Literatur und Management. Kulturmanagement by Mintzlaff, Lina

Literatur und Management. Kulturmanagement

by Lina Mintzlaff
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Book cover type: Paperback
  • ISBN13: 9783346357922
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Publication Date:
  • Pages: 26
  • Original Price: USD 25.5
  • Language: German
  • Edition: 1. Auflage
  • Item Weight: 46 grams
  • BISAC Subject(s): Cultural & Ethnic Studies / General

Studienarbeit aus dem Fachbereich Kulturwissenschaften - Sonstiges, Sprache: Deutsch, Abstract: Diese Arbeit handelt von Auswirkungen des professionellen Kulturmarketings, als Teilbereich des Kulturmanagements, auf den Bereich der Literatur. Hierfür sollen zunächst die entsprechenden Grundlagen und Grundannahmen für den Kultursektor der Wirtschaft dargelegt werden. Abschlie end sollen durch eine SWOT-Analyse im analytischen Teil der Arbeit die Stärken und Schwächen, sowie Chancen und Möglichkeiten des professionellen Kulturmarketings erörtert werden. Die SWOT-Analyse ist ein methodisches Instrument zur Analyse von Potenzialen und Umweltfaktoren aus der Wirtschaftstheorie und kann daher auch auf den Bereich des Kulturmanagements/ -marketings angewendet werden. Die Kombination aus Stärken-Schwächen-Analyse bei gleichzeitiger Abwägung von Chancen und Risiken machen aus der SWOT-Analyse eine ideale Methodik zur langfristigen und zukunftsorientierten Verbesserung wirtschaftlicher Abläufe in (kulturorientierten) Betrieben.

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