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Lo sport e il mercato giovanile by Elaine Caffrey

Lo sport e il mercato giovanile

by Elaine Caffrey
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Book cover type: Paperback
  • ISBN13: 9786208683443
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Edizioni Sapienza
  • Publisher Imprint: Edizioni Sapienza
  • Publication Date:
  • Pages: 96
  • Original Price: USD 42.0
  • Language: Italian
  • Edition: N/A
  • Item Weight: 141 grams
  • BISAC Subject(s): General

L'esplosione dell'era digitale ha influenzato il mercato dello sport in molti modi, tra cui il consumo, la trasmissione e la comunicazione delle informazioni. L'obiettivo fondamentale di questa ricerca � scoprire le sfide della comunicazione nell'era digitale e la sua interazione con la fascia di et� 15-30 anni nel mercato dello sport. In particolare, la ricercatrice si concentrer� sugli effetti che le nuove piattaforme mediatiche hanno su tifosi, atleti e professionisti della comunicazione che lavorano per organizzazioni e aziende sportive. Attraverso i capitoli tematici della ricerca, la ricercatrice stabilir� soluzioni per superare queste sfide concentrandosi sul potere dei social network e delle nuove tecnologie mediatiche.

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