Lost in a Gallup: Polling Failure in U.S. Presidential Elections

Name: Lost in a Gallup: Polling Failure in U.S. Presidential Elections
Brand: University of California Press
SKU: 9780520397781
Price: 1753.0 INR
Availability: InStock

by W. Joseph Campbell

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ISBN13: 9780520397781
Binding: Paperback
Subject: N/A
Publisher: University of California Press
Publisher Imprint: University of California Press
Publication Date: February 20, 2024
Pages: 368
Original Price: USD 27.95
Language: English
Edition: First Edition
Item Weight: 499 grams
BISAC Subject(s): Public Opinion Polling, United States / General, and Political Process / Media & Internet

About The Book

This update of a lively, first-of-its-kind study of polling misfires and fiascoes in U.S. presidential campaigns takes up pollsters' failure over the decades to offer accurate assessments of the most important of American elections.

"W. Joseph Campbell's work always opens my eyes, challenging assumptions the world has turned into facts. Whenever I get a chance to read Campbell's work, I seize it."--Jake Tapper, CNN anchor

Lost in a Gallup tells the story of polling flops and failures in presidential elections since 1936. Polls do go bad, as outcomes in 2020, 2016, 2012, 2004, and 2000 all remind us. This updated edition includes a new chapter and conclusion that address the 2020 polling surprise and considers whether polls will get it right in 2024.

As author W. Joseph Campbell discusses, polling misfires in presidential elections are not all alike. Pollsters have anticipated tight elections when landslides have occurred. They have pointed to the wrong winner in closer elections. Misleading state polls have thrown off expected national outcomes. Polling failure also can lead to media error. Journalists covering presidential races invariably take their lead from polls. When polls go bad, media narratives can be off-target as well. Lost in a Gallup encourages readers to treat election polls with healthy skepticism, recognizing that they could be wrong.

About The Author

W. Joseph Campbell is an American writer, historian, and media critic who is the author of six other books, including the award-winning Getting It Wrong: Debunking the Greatest Myths in American Journalism.

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