Lösungsansätze für innerbetriebliche Problemstellungen während des Ablaufs von Veränderungsprozessen bei der Audi Berlin GmbH: Change-Management
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Wissenschaftliche Studie aus dem Jahr 2018 im Fachbereich Medien / Kommunikation - Medienökonomie, -management, Note: 2, Veranstaltung: Studiengang Medien- und Wirtschaftspsychologie, Sprache: Deutsch, Abstract: Change Management, damit sind als notwendig empfundene Veränderungen innerhalb von Unternehmen und diejenigen Prozesse gemeint, die diese Veränderungen begleiten und möglich machen - umso mehr in einer globalisierten und schnelllebigen Wirtschaftswelt, die zudem auch schon auf Grund technischer Fortschritte permanente Anpassungen erfordert, um wettbewerbsfähig zu sein. Man will und/oder muss rascher, effizienter und effektiver zusammenarbeiten. Auch Doppler und Lauterburg heben die "schnellere und wirtschaftlichere Bewältigung einer zunehmenden Vielfalt sich rasch ändernder Aufgaben" als entscheidende Herausforderung für moderne Unternehmen hervor. Zu diesem Zweck muss auch schon innerhalb einzelner Abteilungen vielfältig koordiniert und immer wieder auf den Prüfstand gestellt werden, was man tut und wie man es tut, sodass ein Rädchen in das andere greift: Die nötigen Veränderungsprozesse müssen in die Wege geleitet werden. Was sind Veränderungsprozesse? Skandinavien ist bekannt für hervorragendes Unternehmensmanagement und gleichzeitig eine vorbildliche arbeitnehmerfreundliche Sozialkompetenz. Die schwedische Unternehmensberaterin Jeanette Fors-Andrée definiert unternehmensbezogene Veränderungsprozesse so: "En förändringsprocess är en kedja av aktiviteter som syftar till att ta en organisation/grupp/individ från ett tillstånd till ett annat framtida och önskvärt tillstånd". Der Inhalt von Change Management besteht im Wesentlichen daraus, Kommunikations- und Organisationsstrukturen bewusst und systematisch zu gestalten, und nur, wenn alle anpacken, kann der Change realisiert werden. Diese Praxisarbeit soll anhand eines konkreten Beispiels aufzeigen, welche Hindernisse sich Veränderungsprozessen entgegenstellen können, wie diese Prozesse in etwa ablaufen u
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