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Loving the World Appropriately: Persuasion and the Transformation of Subjectivity by James L. Kastely

Loving the World Appropriately: Persuasion and the Transformation of Subjectivity

by James L. Kastely
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Book cover type: Hardcover
  • ISBN13: 9780226822105
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: University of Chicago Press
  • Publisher Imprint: University of Chicago Press
  • Publication Date:
  • Pages: 264
  • Original Price: GBP 36.0
  • Language: English
  • Edition: N/A
  • Item Weight: 336 grams
  • BISAC Subject(s): Rhetoric

A revolutionary approach to rhetoric that asks why audiences need persuading.

What is persuasion? For some, it is the ideal alternative to violence. For others, persuasion is simply a neutral instrumentality--a valued source of soft power. Both positions rest on a fundamental belief: persuasion is a power that resides in a speaker acting on an audience. Loving the World Appropriately asks a different, more fundamental, question: why does an audience need persuasion? In shifting our focus, James Kastely delivers a provocative new history of rhetoric and philosophy, one that describes rhetoric as more than a matter of effective communication and recasts persuasion as a philosophical concern central to notions of human subjectivity. Ultimately, Kastely insists, persuasion enables us to love the world appropriately.

Kastely, James L.: - James L. Kastely is professor of English at the University of Houston. He is the author of Rethinking the Rhetorical Tradition: From Plato to Postmodernism and The Rhetoric of Plato's Republic: Democracy and the Philosophical Problem of Persuasion.

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