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M-Commerce Crash Course: The Technology Business of Next Generation Internet Services

by P. J. Louis
Save 13% Save 13%
Current price ₹2,936.00
Original price ₹3,374.00
Original price ₹3,374.00
Original price ₹3,374.00
(-13%)
₹2,936.00
Current price ₹2,936.00

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Book cover type: Paperback
  • ISBN13: 9780071369947
  • Binding: Paperback
  • Subject: N/A
  • Publisher: McGraw-Hill Professional Publishing
  • Publisher Imprint: McGraw-Hill Professional Publishing
  • Publication Date:
  • Pages: 368
  • Original Price: GBP 25.95
  • Language: English
  • Edition: N/A
  • Item Weight: 540 grams
  • BISAC Subject(s): Telecommunications, Marketing / Multilevel, and Internet / General

From the Back Cover
In just a few short years the Internet has evolved from a tool that technologists dabbled with to one that consumers are actively using. This has radically altered the way business is conducted and set off a firestorm of change and growth in wireless telecommunications. In this book network expert P. J. Louis offers a technical insider's view of the Internet in its evolving mobile business incarnation, M-Commerce.

Louis takes the mystery out of the Internet business space by breaking it down into its fundamental components. After providing a quick and painless tour of basic Internet technologies, Louis then discusses the wireless Internet, and the evolution from e-commerce to m-commerce, providing a clear and cogent guide readable by the technical and non-technical alike.

Information goldmine. A treasure for anyone who works in telecom or Internet services, or who wants to invest in what's likely to be the fastest growing sector of any industry over the next few years, this insiders' guide from an electrical engineer/communications industry executive puts the future of communications in your pocket.
*Gain an understanding of wired and wireless Internet business models
*See how 3G protocols and technologies work with IP (Internet Protocol)
*Study how current business modeling techniques can be used to support the Internet
*Understand the current wireless Internet signaling technical and business issues
*Fan away the smoke and mirrors of the Internet business space

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