Magic marketing !: Réinventer la croissance

Name: Magic marketing !: Réinventer la croissance
Brand: Dunod
SKU: 9782100713141
Price: 4134.0 INR
Availability: InStock

by Philippe Villemus

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ISBN13: 9782100713141
Binding: Paperback
Subject: N/A
Publisher: Dunod
Publisher Imprint: Dunod
Publication Date: September 4, 2019
Pages: 224
Original Price: USD 39.95
Language: French
Edition: N/A
Item Weight: 282 grams
BISAC Subject(s): General

About The Book

Le marketing classique, qui ne parvient plus � assurer la croissance des entreprises, est mort. Ce livre dresse les principes d'actions d'un nouveau marketing magique, plus ambitieux et original, qui cr�e, communique et fournit de la valeur � des cibles en r�alisant du profi t et en respectant la plan�te, les personnes et l'�thique.
Dans un monde en plein basculement technologique, social et culturel, les entreprises doivent plus que jamais se focaliser sur l'originalit� conqu�rante, l'anticipation et l'invention des concepts de demain. Elles doivent valoriser l'enchantement par la communaut� de marque, la cr�ation de juste valeur, la confiance sur le Net, l'intimit� client et l'innovation ouverte et collective.
En s'appuyant sur de tr�s nombreux exemples, ce livre invite tous les dirigeants et managers, pas seulement les marketeurs ou directeurs g�n�raux, ainsi que les enseignants et consultants, � changer les modes de pens�e, l'organisation et les profi ls de ceux qui ont la charge de faire cro�tre les entreprises.
Un livre percutant, solidement argument� et indispensable � ceux qui r�vent de croissance !

About The Author

Villemus, Philippe: - Diplome de l'ESCP et docteur en sciences de gestion, il est professeur chercheur a Montpellier Business School. Il a travaille pour L'Oreal (president de Helena Rubinstein), la Coupe du monde de football 1998, Mars et Colgate-Palmolive.

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