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Make Them Behave Sustainably: Applying strategies to design sustainable behavior

by Adriana Olaya Rodriguez
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Current price ₹3,290.00
Original price ₹3,675.00
Original price ₹3,675.00
Original price ₹3,675.00
(-10%)
₹3,290.00
Current price ₹3,290.00

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Book cover type: Paperback
  • ISBN13: 9781984221070
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Createspace Independent Publishing Platform
  • Publisher Imprint: Createspace Independent Publishing Platform
  • Publication Date:
  • Pages: 202
  • Original Price: USD 37.5
  • Language: English
  • Edition: N/A
  • Item Weight: 495 grams
  • BISAC Subject(s): General

This book offers an integral perspective about strategies to change consumer behavior and promote sustainable consumption. It combines theories, concepts, and methodologies from a variety of disciplines, to facilitate the conception and design process of sustainable products, services, processes, strategies and consumption patterns, from start to finish. This guide takes into consideration consumer types, the process the human brain undertakes to perform a behavior, the internal and external factors that influence it, and the motivation, ability, and triggers necessary to perform it. This book explains sustainable design and consumer behavior change strategies and instruments. Using the roadmap tool, it suggests a path to ease both the understanding and the conceptual process to readers.

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