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Making Campaigns Count: Leadership and Coalition-Building in 1980 by Darrell M. West

Making Campaigns Count: Leadership and Coalition-Building in 1980

by Darrell M. West
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Book cover type: Hardcover
  • ISBN13: 9780313242359
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Praeger
  • Publisher Imprint: Praeger
  • Publication Date:
  • Pages: 198
  • Original Price: GBP 60.0
  • Language: English
  • Edition: N/A
  • Item Weight: 476 grams
  • BISAC Subject(s): Political Process / Campaigns & Elections

Darrell M. West explores leadership and and coalition-building in the 1980 presidential campaign. Concentrating upon the candidates' own perceptions of the need to build coalitions that will elect them, he raises questions that go to the heart of presidential politics: how have changes in presidential campaigns influenced candidate strategies? what coalitions did presidential contenders try to put together? how did the candidates use rhetoric, campaign travel, and symbolism in their coalition building? what did candidates learn from their audiences in their months and years on the campaign trail? what do these lessons imply for political leadership and coalition building? To answer these questions, he draws on interviews with ninety advisors to candidates and on data taken from the candidates' travels and speeches, press coverage, and audience reactions. His findings reveal a surprising consistency in the approach to building an electoral majority.

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