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Making Strategy Happen: Transforming Plans Into Reality. Second Edition by Arnold S. Judson

Making Strategy Happen: Transforming Plans Into Reality. Second Edition

by Arnold S. Judson
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Book cover type: Paperback
  • ISBN13: 9781557867216
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Wiley
  • Publisher Imprint: Wiley
  • Publication Date:
  • Pages: 304
  • Original Price: GBP 29.99
  • Language: English
  • Edition: Revised
  • Item Weight: 395 grams
  • BISAC Subject(s): Strategic Planning, Entrepreneurship, and Leadership

From the Back Cover
Strategic business plans, the key to gaining and sustaining competitive advantage in an increasingly turbulent and complex world, are useless until successfully implemented. Yet managements' failures in execution are far more common than their successes. This book explains in a practical, down-to-earth way how management can ensure successful implementation of its business strategy and achieve desired outcomes both in the marketplace and inside the organization.

The new edition of this bestselling primer contains an extensive, entirely new chapter on strategic management, further elaboration of recommended processes, and many additional international examples.

Arnold S. Judson is President of the Judson Company Inc, a strategic management consultancy based in Boston MA, and the author of the bestselling Changing Behavior in Organizations (Blackwell, 1991).

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