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Making The Elephant Dance by Sunil Mithas

Making The Elephant Dance

by Sunil Mithas
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Book cover type: Hardcover
  • ISBN13: 9780670088287
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: PRH INDIA LOCAL PRINT
  • Publisher Imprint: Penguin Portfolio
  • Publication Date:
  • Pages: 344
  • Original Price: INR 799.0
  • Language: N/A
  • Edition: N/A
  • Item Weight: 400 grams
  • BISAC Subject(s): General

How should incumbents transform themselves? Making the Elephant Dance provides a roadmap using the levers of business excellence, innovation and globalization by documenting the Tata group’s transformational journey from a $5.8-billion Indian firm in 1992 to a $103-billion global powerhouse in 2014, with over 65 per cent of revenues coming from outside India. Tata is one of the most admired companies in the world. This book explains the sequence of leadership and management interventions that Tata used following the liberalization of the Indian economy in the 1990s to become the largest privatesector employer in both India and the United Kingdom, and acquire iconic brands such as Jaguar Land Rover and Tetley. Sunil Mithas profiles the transformational journey of incumbents such as Tata Steel, Jaguar Land Rover, Tata Consultancy Services, Titan, Indian Hotels, Tata Power and Tata Chemicals to provide a framework for almost any organization to rediscover its potential and charge ahead. About the AuthorDr Sunil Mithas (PhD, University of Michigan) is a professor at the Robert H. Smith School of Business at the University of Maryland, and a leading expert on strategies for managing innovation and excellence for corporate transformation. He was identified as a 2011 MSI Young Scholar by the Marketing Science Institute. Sunil experienced first-hand the transformational journey of the Tata group, both as an employee and as one of the early assessors of the Tata Business Excellence Model.

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