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Management and Marketing for Improved Competitiveness and Performance in the Healthcare Sector

by José Duarte Santos , Inês Veiga Pereira
Save 17% Save 17%
Current price ₹19,283.00
Original price ₹23,140.00
Original price ₹23,140.00
Original price ₹23,140.00
(-17%)
₹19,283.00
Current price ₹19,283.00

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Book cover type: Paperback
  • ISBN13: 9781799872665
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Business Science Reference
  • Publisher Imprint: Business Science Reference
  • Publication Date:
  • Pages: 380
  • Original Price: GBP 152.0
  • Language: English
  • Edition: N/A
  • Item Weight: 658 grams
  • BISAC Subject(s): Health Care Delivery

Provides knowledge and skills to apply management and marketing on strategic, tactical, and operational aspects with an emphasis on the healthcare industry. Various aspects of management and marketing, such as operations management, quality management, hu

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