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Management: Grundlagen Der Unternehmensführung by Georg Schreyögg, Jochen Koch

Management: Grundlagen Der Unternehmensführung

by Georg Schreyögg , Jochen Koch
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Book cover type: Hardcover
  • ISBN13: 9783658265137
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Springer Gabler
  • Publisher Imprint: Springer Gabler
  • Publication Date:
  • Pages: 772
  • Original Price: EUR 56.07
  • Language: German
  • Edition: 8., Vollst. Ube
  • Item Weight: 1815 grams
  • BISAC Subject(s): Strategic Planning

Was ist Management? Welche Aufgaben und Funktionen muss ein gutes Management erfüllen? Welche Ansätze, Methoden und Instrumente gibt es und in welchem Verhältnis stehen sie zueinander? Was sind die neueren Entwicklungen? Die Beantwortung dieser und vieler weiterer Fragen steht im Zentrum dieses Buches.

In ihrem zum Standardwerk avancierten und bereits mehrfach übersetzten Lehr- und Lernbuch geben die Autoren einen umfassenden und gut verständlichen Überblick über das komplexe Gebiet des Managements. Die Neuauflage ist in allen Kapiteln grundlegend überarbeitet und integriert eine Reihe neuer Managementthemen (wie z.B. Stakeholder-Dialoge, Capability Monitoring, Führungsidentität und Führungsethik) in den bewährten argumentativen und didaktischen Aufbau des Buches. Der Lehrtext wird ergänzt durch Informationskästen zu aktuellen Unternehmensentwicklungen, ausgetesteten Übungsfragen und insbesondere Fallstudien am Ende jedes Kapitels, so dass sowohl eine theoriegeleitete als auch eine betont praxisnahe Auseinandersetzung mit den behandelten Inhalten ermöglicht wird.


Das Buch "Management" eignet sich sowohl als studienbegleitender Text wie auch zum Selbststudium und gibt darüber hinaus wertvolle Unterstützung bei der Analyse und Lösung praktischer Managementprobleme.

Univ.-Prof. Dr. Dr. h.c. Georg Schreyögg lehrt Betriebswirtschaftslehre, insbesondere Organisation und Führung, an der Universität Graz und der Freien Universität Berlin.

Univ.-Prof. Dr. Jochen Koch lehrt Betriebswirtschaftslehre, insbesondere Unternehmensführung und Organisation, an der Europa-Universität Viadrina, Frankfurt (Oder).

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