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Management Internationaler Dienstleistungen Mit 3k: Konfiguration - Koordination - Kundenintegration by Dirk Holtbrügge, Hartmut H. Holzmüller, Florian Von Wangenheim

Management Internationaler Dienstleistungen Mit 3k: Konfiguration - Koordination - Kundenintegration

by Dirk Holtbrügge , Hartmut H. Holzmüller , Florian Von Wangenheim
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Book cover type: Paperback
  • ISBN13: 9783834917782
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Gabler Verlag
  • Publisher Imprint: Gabler Verlag
  • Publication Date:
  • Pages: 260
  • Original Price: USD 74.99
  • Language: German
  • Edition: 2009
  • Item Weight: 323 grams
  • BISAC Subject(s): Management

Dienstleistungsunternehmungen, die in verschiedenen Ländern tätig sind, müssen nicht nur spezifische Strategien für die einzelnen Auslandsmärkte entwickeln, sondern ihre in- und ausländischen Engagements auch in eine globale Unternehmensstrategie integrieren, um dadurch länderübergreifende Wettbewerbsvorteile zu erzielen. Dazu dienen vor allem drei Instrumente: die länderübergreifende Konfiguration der Wertaktivitäten, deren unternehmensinterne Koordination und die Kundenintegration.

Prof. Dr. Dirk Holtbrügge ist seit 2001 Inhaber des Lehrstuhls für Internationales Management an der Friedrich-Alexander-Universität Erlangen-Nürnberg.
Prof. Dr. Hartmut H. Holzmüller ist seit 1998 Inhaber des Lehrstuhls für Marketing an der Technischen Universität Dortmund.
Prof. Dr. Florian von Wangenheim ist seit 2006 Inhaber des Lehrstuhls für Dienstleistungs- und Technologiemarketing an der Technischen Universität München.

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