• ISBN13: 9788126932689
• Binding: Paperback
• Subject: Engineering
• Publisher: Atlantic Publishers & Distributors (P) Ltd
• Publisher Imprint: Atlantic
• Publication Date: July 28, 2022
• Pages: 170
• Original Price: INR 350.0
• Language: English
• Edition: N/A
• Item Weight: 190 grams

Innovation and creativity are the buzzwords much talked about presently amongst educators and managers and in industries. Having realized the significance of this subject, many universities have included a full-fledged course on Management of Innovation and Creativity in their engineering and management curriculum. This book has been primarily written to cater to the requirements of university level engineering and management students studying in professional colleges and institutions. Main features of this book are: • Twenty-one dedicated chapters covering various topics related to management of innovation and creativity as per the university curriculum. • Evaluative questions at the end of each chapter to help the faculty and students to test the learning outcome after classroom instructions. • Startups and innovation ecosystem at the national level. • Case studies on creative design. • Quotations and riddles. • University model question paper. • Appendix.

Dr. M. Adithan, Professor Emeritus and founder Director, Academic Staff College at V.I.T. University, Vellore, has Ph.D. from I.I.T. Madras. He was an UNESCO Fellow at Ohio State University, U.S.A. and has more than four decades of expe-rience in teaching, research, training, and faculty development at I.I.T. Madras, N.I.T.T.T.R., Chandigarh, and V.I.T. Uni-versity, Vellore. He was a visiting Profes-sor at Brigham Young University, U.S.A. and at University of Technology, Malay-sia. He has also organized many innova-tive training programmes for faculty and industry professionals. He is a widely published author. His au-thored books include What Every Engi-neering College Student Should Know; Rapid Prototyping; Unconventional Ma-chining Processes; National Skill Devel-opment Programme: Machine Shop Technology Practices; Educator’s Hand-book for University, Colleges, and Li-braries; Engineering and Technology: Objective Type Questions for Polytech-nics; Mechanical Engineering Metrolo-gy; and The Ph.D. Trajectory: A Step To-wards a Successful Journey.

• Preface
• Acknowledgements
• University Syllabus
• 1. Management Functions & Inventions and Innovations
• 2. Types of Innovation: Incremental and Radical Innovation
• 3. What is Creativity?
• 4. Where Do You Get Your Creative Ideas From?
• 5. What to Innovate?
• 6. Design Considerations for Innovative Products
• 7. Problem Solving Techniques and Creative Problem Solving
• 8. Double-Loop Learning to Promote Creativity
• 9. How Innovations have Evolved?
• 10. Organization for Innovation and New Product Development
• 11. Leadership
• 12. Why Innovate?
• 13. Leading Your Team to Creativity
• 14. Nurturing Innovation
• 15. Improving the Idea to Commercialization Process
• 16. Reviving the National Innovation Eco-System
• 17. Next Generation Innovators
• 18. What is Success?
• 19. Case Studies in Innovation
• 20. Questions on “Innovation & Creativity”
• 21. Glossary of Terms 139
• Appendix