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Management of Innovation Strategy in Japanese Companies

by Kazuki Hamada , Shufuku Hiraoka
Save 17% Save 17%
Current price ₹13,120.00
Original price ₹15,744.00
Original price ₹15,744.00
Original price ₹15,744.00
(-17%)
₹13,120.00
Current price ₹13,120.00

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Book cover type: Hardcover
  • ISBN13: 9789814759625
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: World Scientific Publishing Company
  • Publisher Imprint: World Scientific Publishing Company
  • Publication Date:
  • Pages: 280
  • Original Price: USD 128.0
  • Language: English
  • Edition: N/A
  • Item Weight: 540 grams
  • BISAC Subject(s): Management

Traditionally, innovation has been considered difficult to manage, as it occurs through contingent discoveries and inventions. For effective innovation management, it is necessary to determine what provides new value to customers and achieve this new value efficiently, while solving the technical problems. This book explores how innovation management for industrial revitalization and activation are conducted in Japanese companies. 'Innovation' has diverse definitions, but the editors of this book have adopted the one proposed by J A Schumpeter. The features of innovation management in Japanese companies are considered systematically in the book. Positive analyses using questionnaires and innovation management strategy in individual industries and companies is also explored in detail.

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