Management-Training für Existenzgründer als Bestandteil der Entrepreneurship-Qualifizierung
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Inhaltsangabe: Einleitung: Neuere Statistiken stützen die Hypothesen aktueller Forschungsansätze, die das Qualifizierungsprofil der Existenzgründer in Frage stellen und hier eine Schwachstelle der Gründungskultur in Deutschland vermuten. Die Förderung der Existenzgründungen darf nach Ansicht von Fachkreisen nicht mehr nur - wie bisher - z.B. in der Prüfung der Geschäftsidee und der Darstellung der möglichen Finanzierungsformen liegen, sondern mu die Weiterbildung der Gründerperson gleicherma en einbeziehen. Um die Wahrscheinlichkeit sowohl einer erfolgreichen Gründung als auch einer Etablierung des Unternehmens am Markt zu erhöhen, mu die Qualifizierung des Gründers optimiert werden. Die bereits existierenden klassischen Management-Trainings scheinen den Bedarf der Existenzgründer nicht exakt abzudecken. Liegt deren Schwerpunkt auf der Ausbildung analytischer Fähigkeiten, scheinen Existenzgründer - laut Umfragen - gro e Probleme in dem Feld "Unternehmerpersönlichkeit" in Hinblick auf Qualifikation und Führung zu sehen. Neben der fachlichen Kompetenz fehlen oft fachübergreifende Qualifikationen, wie soziale und methodische Kompetenzen. Seminare für Existenzgründer, in denen personen- und verhaltensorientierte Fähigkeiten vermittelt werden, scheinen bis auf wenige Projekte durch Universitäten, nicht existent. Doch gerade diese Fähigkeiten, wie z.B. Kreativität, Motivation, Kommunikationsfähigkeit und Kontaktknüpfung, die in vielen Gründungsituationen hilfreich seien können, sollten als ein wesentlicher Bestandteil der Entrepreneurship-Qualifizierung vermittelt werden. Somit darf die Qualifizierung eines Existenzgründers nicht nur in den betriebswirtschaftlichen, formalwissenschaftlichen, technischen und branchenspezifischen Bereichen liegen, sondern mu besonders auf die verhaltenswissenschaftlichen Grundlagen und das Wissen über die Umwelt ausgeweitet werden. Eine Vertiefung dieses Bestandteils der Entrepreneurship-Qualifizierung soll aufgrund seiner Bedeutung fü
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