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Management Von Wechselkursrisiken: Ein Konzept Zur Führung Internationaler Unternehmen by Wolfgang Bernhard

Management Von Wechselkursrisiken: Ein Konzept Zur Führung Internationaler Unternehmen

by Wolfgang Bernhard
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Book cover type: Paperback
  • ISBN13: 9783824401000
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Deutscher Universitatsverlag
  • Publisher Imprint: Deutscher Universitatsverlag
  • Publication Date:
  • Pages: 187
  • Original Price: EUR 56.07
  • Language: German
  • Edition: 1992
  • Item Weight: 291 grams
  • BISAC Subject(s): Economics / General

Durch die Globalisierung der M�rkte sind die Risiken aus Wechselkurs �nderungen in international t�tigen Unternehmen stark gewachsen. Inzwischen betreffen sie auch zahlreiche mittelst�ndische Unternehmungen. Das Management von Wechselkursrisiken ist damit zu einer wichtigen Aufgabe vieler Unternehmungen geworden. Der zentrale Ansatz des Verfassers liegt in der These, da diesem Risiko nicht allein von der Finanzierungsseite her begegnet werden kann. Es reiche nicht aus, deren inzwischen weit ausgebautes Instrumentarium einzusetzen. Vielmehr m� ten auch die Interdependenzen zur Leistungsseite ber�cksichtigt werden, um eine Optimierung der Risikopolitik zu erreichen. Damit greift er ein �beraus aktuelles Thema auf. Die R�ckwirkungen von Wechselkursrisiken auf den Leistungsbereich und die Reaktionsm�glichkeiten in diesem Sektor sind eine in der wissenschaftlichen Diskussion bisher weitgehend vernachl�ssigte Fragestellung. Den Ausgangspunkt der Untersuchung bildet eine Analyse der f�r das Wechselkursrisiko relevanten M�rkte. Die intensive Auswertung theoretischer Zusammenh�nge und empirischer Ergebnisse zeigt die eingeschr�nkte Effizienz dieser M�rkte. Deshalb f�hren die Wechselkurse zu einem Risiko f�r das einzelne Unternehmen, dem durch ein spezifisches Management begegnet werden mu . Um die Interdependenzen zwischen Finanz- und Leistungsbereich analysieren zu k�nnen, entwickelt der Verfasser ein Modell, das als Komponenten den Wettbewerb der Unternehmung mit seinen Konkurrenten, die Gesch�ftspartner auf den Beschaffungs- und Absatzm�rkten sowie die Wechselkurse enth�lt. An diesem Modell kann er die Bedeutung von Wechselkursrisiken analysieren. Seine grundlegende These, da die Ma nahmen des Leistungsbereichs die direkten wie die indirektenWechselkursrisiken beeinflussen, wird anschaulich und klar begr�ndet.

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