A textbook that sharpens the core decision-making skills of budding managers by using the concepts, logics and principles of microeconomics with suitable examples from ‘India Inc.’.
A thorough understanding of economics is an essential requirement for managers across all industries. The much-required second edition of Managerial Economics will be an incomparable guide for students of management with little or no understanding of economic principles. The text puts a strong emphasis on understanding the fundamental theories and concepts as well as their application in real-life business scenarios using India-centric examples.
Entirely updated and revamped according to the changing pedagogical demands, the new edition contains the latest approaches to the teaching of managerial economics. It includes insight from the authors’ international teaching background as well as their intimate understanding of the needs of Indian students.
Key Features:
• Well-organized chapters and segregated mathematical explanations that can be easily used in the courses with different requirements of complexity
• Incorporates caselets and activities for the practical understanding of the topics discussed
• Simple and engaging conversational style that makes complex topics accessible to beginners with no background in economics
Das, Satya P.: -
Satya P Das is a Professor of Economics at the Statistical Institute, New Delhi. Previously, he was a Professor of Economics at Indiana University and University of Wisconsin-Milwaukee, USA, and has held visiting positions at various universities in different countries. He has authored the Class XII NCERT Textbook Introductory Microeconomics (2003) and the monograph New Perspectives on Business Cycles: An Analysis of Inequality and Heterogeneity (1993), and is a regular contributor to journals in economics. His current research interests include Economic Modelling of Terrorism, Impact of International Trade on Product Quality as well as various issues relating to Growth, Development and Distribution. He is the founding editor of Indian Growth and Development Review.
Goyal, J. K.: - J. K. Goyal is a professor (earlier Director, 2005-2018) at Jagan Institute of Management Studies, New Delhi. He started his professional career as a lecturer at Delhi University. He graduated in economics (honours) from Panjab University, where he topped the university and was awarded the Gold Medal in Economics. Dr J. K. Goyal completed his Master's degree in economics from Delhi School of Economics, University of Delhi, and received the PhD degree from the Faculty of Commerce and Business, University of Delhi. He has over four decades of teaching experience both at undergraduate and postgraduate levels, having taught subjects such as managerial economics, macroeconomic management and economic environment of business to MBA students, and microeconomics and business economics to BCom (H) and BBA students. He has presented papers at various national and international seminars and has written several articles. He has guided several MPhil and PhD scholars. His hobbies include playing tennis, trekking, globetrotting and listening to Sufi music.
