Name: Managerial Economics: Economic Tools for Todays Decision Makers
Brand: Pearson
SKU: 9789361591068
Price: 660.0 INR
Availability: InStock

Managerial Economics: Economic Tools for Todays Decision Makers

by Sreejata Banerjee , Paul G. Keat

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ISBN13: 9789361591068
Binding: Paperback
Subject: Economics
Publisher: Pearson
Publisher Imprint: Pearson
Publication Date: January 1, 2024
Pages: 632
Original Price: INR 880.0
Language: English
Edition: 7th Edition
Item Weight: 959 grams
BISAC Subject(s): Economics / General

About The Book

The Updated Seventh Edition of Managerial Economics, designed for undergraduate and MBA courses in managerial economics and applied economics, offers a comprehensive resource highlighting the significance and practical application of economic theory in making business decisions. The book aims to serve as a valuable complement for classroom instruction. The updated edition features chapters that cover additional analytical tools beneficial for business decision-makers, beyond the foundational concepts of traditional microeconomic theory.

These include topics such as demand analysis, production analysis, cost estimation using regression analysis, forecasting methods, capital budgeting techniques, and risk analysis. In addition, the text integrates real-life business examples sourced from the popular press—including numerous international instances—that underscore the practical application of economics in real-world business scenarios.

Features –

Enriched with elaborate Pedagogical features like—
- Learning Objectives outlining the concepts to frame the tools that future managers need to know to succeed.
- Multiple Choice Questions for smart chapter revision, Descriptive Questions for comprehension and interpretation of the topic discussed in the chapters.
- Numerous illustrations including tables, charts and graphs for clarity in understanding concepts.
Coverage of topics like use of AI in logistics, pricing strategy of airliners post COVID-19, EV and hybrid vehicle manufacturing in India, etc.
Examples of Indian companies include IMARC Group, Indigo Airlines, AWL India, and many others.

About The Author

Paul G. Keat Thunderbird School of Global Management

Philip K. Y. Young Nth Degree Systems, Inc. and Duke Corporate Education

Stephen E. Erfle Dickinson College

Sreejata Banerjee Chennai Mathematical Institute

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