Managing and Marketing Health Services

Name: Managing and Marketing Health Services
Brand: Cengage Learning EMEA
SKU: 9781861526786
Price: 8122.0 INR
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ISBN13: 9781861526786
Binding: Paperback
Subject: N/A
Publisher: Cengage Learning EMEA
Publisher Imprint: Cengage Learning EMEA
Publication Date: August 22, 2002
Pages: 208
Original Price: GBP 63.99
Language: English
Edition: N/A
Item Weight: 318 grams
BISAC Subject(s): Nonprofit Organizations & Charities / General

About The Book

The organisation and management of health care services is a central theme within public policy across the post-industrial world. Demographic, socio-economic and technological changes present challenges for policy makers and health care professionals alike and there is constant pressure for the reorganisation of health care systems in pursuit of accessible, high quality, cost-effective health care delivery in modern democratic societies. Managing & Marketing Health Services provides a critical overview of the key challenges facing health care policy makers, managers and professionals in managing the design and delivery of health care services. It introduces a number of key themes - the service design process, the management of inter-organisational relationships, nderstanding health care consumers and evaluating service quality - to provide an integrated, holistic perspective on the delivery of health care services. Managing & Marketing Health Services is intended for professionals involved in Health Care Management.

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