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Managing Business Relationships by David Ford, Lars-Erik Gadde

Managing Business Relationships

by David Ford , Lars-Erik Gadde
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Book cover type: Paperback
  • ISBN13: 9780471970750
  • Binding: Paperback
  • Subject: Business Management
  • Publisher: Wiley
  • Publisher Imprint: Wiley
  • Publication Date:
  • Pages: 304
  • Original Price: USD 65.0
  • Language: English
  • Edition: N/A
  • Item Weight: 1000 grams
  • BISAC Subject(s): N/A

About the Book The aim of this book is to encapsulate the research and understanding of the authors about the problems of companies operating in business markets, in a form that will excite the interest and assist the "thinking manager" and the current MBA student. The authors are all members of the IMP (Industrial Marketing and Purchasing) Group and have carried out a number of wide-ranging studies into the complex problems that companies have in managing their relationships with customers, suppliers and other partners in the business markets. Managing Business Relationship will provide the reader with a better understanding of the reality of business markets and the nature of strategy in these markets.

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