Managing Cultural Disruption in Business: Hybrid Work, Generational Shifts, and Inclusive Practice

Name: Managing Cultural Disruption in Business: Hybrid Work, Generational Shifts, and Inclusive Practice
Brand: Igi Global Scientific Publishing
SKU: 9798337354187
Price: 21932.0 INR
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by Ahmed Rageh Ismail

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ISBN13: 9798337354187
Binding: Hardcover
Subject: N/A
Publisher: Igi Global Scientific Publishing
Publisher Imprint: Igi Global Scientific Publishing
Publication Date: April 16, 2026
Pages: 550
Original Price: GBP 172.5
Language: English
Edition: N/A
Item Weight: 1053 grams
BISAC Subject(s): Organizational Behavior

About The Book

In today's evolving business landscape, cultural disruption emerges as a critical challenge for global organizations. With the establishment of hybrid work models, and a growing emphasis on diversity, equity, and inclusion, companies must now navigate complex changes in workplace culture and employee satisfaction. Managing these expectations effectively requires adaptive leadership and inclusive practices that bridge generational divides and support collaboration across diverse work environments. Understanding and responding to these cultural shifts maintains productivity and engagement while building resilient, future-ready organizations. Managing Cultural Disruption in Business: Hybrid Work, Generational Shifts, and Inclusive Practice explores how leaders and organizations navigate complexity by understanding the interconnected roles of culture, technology, and sustainability in an era of continuous disruption. It explores the interplay between organizational culture and adaptability, especially in culturally diverse, remote, and hybrid environments. Covering topics such as management science, cultural disruption, and hybrid work schedules, this book is an excellent resource for business owners, sociologists, academicians, researchers, and scientists.

About The Author

Ismail, Ahmed Rageh: - "Ahmed Rageh Ismail is an Associate Professor of Marketing and Management at Arab Open University - Egypt Branch. He started him academic career in 2002 where he worked as a teaching assistant at the school of management in Cairo University. He received his PhD in management studies (marketing) from the Brunel Business School (BBS)- Brunel University - West London - United Kingdom in 2010. He worked in many universities around the world, such as London School of Economics, Curtin University, Egypt-Japan University of Science and Technology (EJUST). Among the administrative positions he held was Head of Marketing Department at School of Business - Curtin University - Miri Campus, The Director of MBA program at (EJUST) and currently he is the director of Master of Business Management (MBM) program at OYAGSB - UUMKL. the His main research and teaching interests fall into areas such as innovation and entrepreneurship, cross-cultural marketing, consumer psychology, value and ethics. He has published in top tier journals such as International Journal of Entrepreneurial Behavior and Research, the Qualitative Marketing Research: An International Journal, Asia-Pacific Journal of Marketing and Logistics, Young Consumers amongst others. Similarly, he contributed to books with many co-authors around the globe. Ahmed's work is globally recognized by scholars; therefore, he serves as a peer reviewer in different marketing and management journals. Ahmed Rageh can be contacted at a.rageh@rocketmail.com"

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