Managing Diversity: Eine Herausforderung für die Personalführung
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Inhaltsangabe: Einleitung: Diversity Management steht für den Ansatz, Mitarbeiter eines Unternehmens in ihrer Verschiedenartigkeit zu akzeptieren, die Unternehmenskultur für alle zu öffnen und allen Chancen- gleichheit einzuräumen. Die Gründe für diesen neuen Ansatz liegen auf der Hand. Die Entstehung multikultureller Organisationen führt verschiedene Kulturen, zum Beispiel Menschen mit verschiedenen angeborenen (z.B. Geschlecht) oder erworbenen (z.B. Lebens- weisen) zusammen. Um einen gemeinsamen wirtschaftlichen Erfolg erzielen zu können, geht die Diversity-Theorie in diesem Zusammenhang von der Notwendigkeit aus, Toleranz zu üben, um die Basis für eine produktive Zusammenarbeit zu schaffen oder zu erhalten. Alter, Geschlecht, kultureller Hintergrund, Rasse, Religion, Lebensstil, sexuelle Orientierung, Sprache und Erziehung - alles, was Beschäftigte voneinander unterscheidet, wird im Management of Diversity zum Thema. Im Zuge der Globalisierung sto en Unternehmen mit alten Strukturen und Hierarchien zunehmend an ihre Grenzen. Für Unternehmen mit globaler Ausrichtung wird der wirtschaftliche Erfolg u.a. von Joint Ventures und Allianzen abhängen. Das spiegelt sich auch in der Arbeit des Personalmanagements wider, denn es wird sich zunehmend mit uneinheitlichen Sach- verhalten auseinander setzen müssen. Es stellt sich die Frage, welche Faktoren zukünftig für den wirtschaftlichen Erfolg von tendenziell transnationalen Unternehmen von Bedeutung sein werden. Das Überleben von international operierenden Unter- nehmen wird heutzutage stark von deren Flexibilität und dem Umgang mit kultureller Vielfalt abhängen. Der Ansatz vom Diversity Management ist hierzulande noch erklärungsbedürftig, während er in den USA inzwischen inte- graler Bestandteil von Unternehmensstrategien ist. Wird Verschiedenheit berücksichtigt, so kann eine optimale Arbeits- umwelt durch die Vielfalt seitens der Mitarbeiter geschaffen werden und wesentliche Vorteile z.B. im Marketing, in der Distribut
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