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Managing Diversity, Innovation, and Infrastructure in Digital Business by Nilanjan Ray

Managing Diversity, Innovation, and Infrastructure in Digital Business

by Nilanjan Ray
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Book cover type: Hardcover
  • ISBN13: 9781522559931
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Business Science Reference
  • Publisher Imprint: Business Science Reference
  • Publication Date:
  • Pages: 280
  • Original Price: GBP 156.0
  • Language: English
  • Edition: N/A
  • Item Weight: 758 grams
  • BISAC Subject(s): E-Commerce / General

In the digital age, consumers have morphed from passive receivers of marketing messages to active suppliers of information about product through various digital media, creating a need for businesses to effectively manage a more diverse and creative range of consumers. Managing Diversity, Innovation, and Infrastructure in Digital Business is a collection of innovative research on new avenues in overall digital infrastructures, digital modern business infrastructures, business automation, and financial aspects of modern businesses. Featuring research on topics such as electronic word-of-mouth strategies, social media marketing, and digital communication, this book is ideally designed for business professionals, managers, and undergraduate and postgraduate business students seeking current research on business in the digital environment.

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