Skip to content

Booksellers & Trade Customers: Sign up for online bulk buying at trade.atlanticbooks.com for wholesale discounts

Booksellers: Create Account on our B2B Portal for wholesale discounts

Managing E-Crm Towards Customer Satisfaction and Quality Relationship

by Abu Bakar Abdul Hamid , Seyed Bahaedin Mousavi , Bamdad Partovi
Save 17% Save 17%
Current price ₹1,913.00
Original price ₹2,296.00
Original price ₹2,296.00
Original price ₹2,296.00
(-17%)
₹1,913.00
Current price ₹1,913.00

Imported Edition - Ships in 18-21 Days

Free Shipping in India on orders above Rs. 500

Request Bulk Quantity Quote
+91
Book cover type: Paperback
  • ISBN13: 9781543749991
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Partridge Publishing Singapore
  • Publisher Imprint: Partridge Publishing Singapore
  • Publication Date:
  • Pages: 330
  • Original Price: USD 18.38
  • Language: English
  • Edition: N/A
  • Item Weight: 486 grams
  • BISAC Subject(s): General

Electronic customer relationship management (ECRM) is a comprehensive business and marketing strategy for attracting and retaining customers over the internet. The proliferation of ECRM and its alarming failure rate call for a better understanding of the relationship between ECRM and its immediate objective. Based on the literature reviewed, there are few studies that have used service quality as a component of relationship quality in the relation between ECRM and customer satisfaction. The study investigates the influence of three components of ECRM (i.e., pre-purchase, at-purchase, and post-purchase ECRM) on customer satisfaction directly and through mediating variable relationship quality. A quantitative methodology using a cross-sectional survey method was used to investigate the relationship between variables.

Trusted for over 49 years

Family Owned Company

Secure Payment

All Major Credit Cards/Debit Cards/UPI & More Accepted

New & Authentic Products

India's Largest Distributor

Need Support?

Whatsapp Us