Name: Managing For Marketing Excellence
Brand: McGraw Hill
SKU: 9780077072377
Price: 598.0 INR
Availability: InStock

Managing For Marketing Excellence

by Ian Chaston

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ISBN13: 9780077072377
Binding: Hardcover
Subject: Business Management
Publisher: McGraw Hill
Publisher Imprint: McGrawHill
Publication Date: June 15, 1990
Pages: 208
Original Price: GBP 14.95
Language: English
Edition: N/A
Item Weight: 500 grams

About The Book

Aims to show how efficient management of marketing processes can improve performance, relates the role of marketing executive to other branches of the company, and uses case examples to demonstrate how the theories can be implemented.

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