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Managing Innovation and Entrepreneurship in Technology-Based Firms by Michael J. C. Martin

Managing Innovation and Entrepreneurship in Technology-Based Firms

by Michael J. C. Martin
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Book cover type: Hardcover
  • ISBN13: 9780471572190
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Wiley-Interscience
  • Publisher Imprint: Wiley-Interscience
  • Publication Date:
  • Pages: 416
  • Original Price: GBP 142.95
  • Language: English
  • Edition: N/A
  • Item Weight: 790 grams
  • BISAC Subject(s): Management and Entrepreneurship

Describes principles and methodologies necessary to build efficient and highly productive work systems in high tech organizations that must develop and deploy new products in a timely fashion with competitive advantage. Presents techniques applicable to small high tech consumer products or large complex systems requiring cost control, waste minimization and rapid product development. Stresses methodologies to be used for strategic advantage. Suggests diverse strategic plans and their pros and cons, depending on the product and markets.

Michael J. C. Martin is the author of Managing Innovation and Entrepreneurship in Technology-Based Firms, published by Wiley.

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