Managing Innovation: Integrating Technological, Market and Organizational Change

Name: Managing Innovation: Integrating Technological, Market and Organizational Change
Brand: Wiley
SKU: 9781119713302
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ISBN13: 9781119713302
Binding: Paperback
Subject: N/A
Publisher: Wiley
Publisher Imprint: Wiley
Publication Date: November 23, 2020
Pages: 624
Original Price: USD 77.95
Language: English
Edition: N/A
Item Weight: 1111 grams
BISAC Subject(s): Automation and General

About The Book

Now in its seventh edition, Managing Innovation: Integrating Technological, Market and Organizational Change enables graduate and undergraduate students to develop the unique skill set and the foundational knowledge required to successfully manage innovation, technology, and new product development. This bestselling text has been fully updated with new data, new methods, and new concepts while still retaining its holistic approach the subject. The text provides an integrated, evidence-based methodology to innovation management that is supported by the latest academic research and the authors' extensive experience in real-world management practice.

Students are provided with an impressive range of learning tools--including numerous case studies, illustrative examples, discussions questions, and key information boxes--to help them explore the innovation process and its relation to the markets, technology, and the organization. "Research Notes" examine the latest evidence and topics in the field, while "Views from the Front Line" offer insights from practicing innovation managers and connect the covered material to actual experiences and challenges. Throughout the text, students are encouraged to apply their knowledge and critical thinking skills to business model innovation, creativity, entrepreneurship, service innovation, and many more current and emerging approaches and practices.

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