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Managing Innovation Within Networks by Wim Biemans

Managing Innovation Within Networks

by Wim Biemans
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Book cover type: Paperback
  • ISBN13: 9781138574137
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Taylor & Francis
  • Publisher Imprint: Routledge
  • Publication Date:
  • Pages: 294
  • Original Price: GBP 16.99
  • Language: English
  • Edition: N/A
  • Item Weight: 456 grams
  • BISAC Subject(s): International / Economics & Trade and Economics / Theory

Originally published in 1992 and now with an updated Preface this book analyses the development of innovations using a network perspective. The book offers practical guidelines with direct managerial relevance based on evidence collected from twenty-two case studies. First introducing theories of product development, adoption and diffusion, it then places them in the context of industrial networks, investigating such topics as user-involvement, interaction and market strategies. The book is essential reading for students of marketing, technology and strategy.

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