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Managing Moral Emotions in Divided Politics: Lessons from Hungary's 2022 General Election Campaigns by Gabriella Szabó

Managing Moral Emotions in Divided Politics: Lessons from Hungary's 2022 General Election Campaigns

by Gabriella Szabó
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Book cover type: Hardcover
  • ISBN13: 9783031670220
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Springer
  • Publisher Imprint: Palgrave MacMillan
  • Publication Date:
  • Pages: 261
  • Original Price: EUR 139.99
  • Language: English
  • Edition: 2024
  • Item Weight: 454 grams
  • BISAC Subject(s): Sociology / General and World / European

This book explores how to identify and understand moral emotions--shame, guilt, pride, and hubris--in political messages and news media. Recognizing these emotions is crucial for assessing morality's role in public discourse, particularly as moral debates have deepened public divides on issues like abortion, migration, LGBTQ+ rights, and freedom of speech. These debates fuel political struggles between groups with different social values and moral intuitions, especially during election campaigns where moral conflicts are used to distinguish opposing forces. In these moral conflicts, each ideological camp seeks to affirm its legitimacy while questioning its opponents' reputations. Thus, understanding morality is vital for those interested in contemporary public discourses in divided nations. This book stimulates discussion on emotion-based morality, moral language, and discursive moral regulation in politics. It offers innovative analytical frameworks to study how political communication contributes to public moralization. The book combines descriptive, explorative, and comparative approaches to summarize findings from mixed-method analyses (qualitative and quantitative, textual and visual, content and survey) of moral emotional messages and media portrayals of prime minister candidates during Hungary's 2022 General Election Campaigns. Hungary serves as an illustrative case due to increasing concerns about the moral status of its political elite and extreme hostility between political blocs, leading to polarized views on governance. This book will be of interest to academics specializing in empirical moral studies and investigating public discussions in contentious and polarized societies.

Gabriella Szabó is a senior research fellow and former Head of Department of Political Behaviour at the Institute for Political Science of the HUN-REN Centre for Social Sciences, Hungarian Academy of Sciences Centre of Excellence, Hungary.

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