This well accepted book, now in its Sixth Edition, designed to use as a main text for courses such as International Business Strategies, Global Business Environment and International Business. The book is now comprehensive enough to cover the syllabus of all universities worldwide. It gives uptodate data and information on International Business. It also comprises a set of EXIM documents, Objective Type Questions and three Model Test Papers.
• Ivey’s Best Selling Case, “Louis Vuitton in Japan” [ECCH Award Winning Case]
• Classic case—”Genting Malaysia: From East to the West”
• Video Exercise matching with the chapter content from author’s fan page—facebook.com/drjustinpaul
• Update data and more examples.
The text is highly useful for the students of Management, Commerce and Economics. It is also of great benefit to practising managers in the field of International Business and to export-import professionals.
To access learning resources visit www.phindia.com/justinpaul
Dr. JUSTIN PAUL is Professor at the University of Washington and University of Puerto Rico, USA. He was the youngest Associate Professor with Nagoya University of Commerce and Business, Japan and Indian Institute of Foreign Trade, New Delhi. Dr. Paul has also served as Department Chairperson at the Indian Institute of Management (IIM), Indore. He has taught full courses at Aarhus University, Denmark; University De Versailles, Paris; Grenoble Eco le de Management, France; ISM University, Lithuania; Great Lake, Chennai; Goa University and so on. He has served as Visiting Professor and invited speaker at Fudan University, China, Meiji University, Tokyo, Knowledge Village, Dubai and has conducted executive training in Oman, Mauritius, Singapore, Germany and USA.
Dr. Justin Paul has authored/co-authored several books on Export-Import Management, Business Environment, International Marketing, Banking and Financial Services, Economic Environment and Policies and Services Marketing. He has published refereed articles and cases with Harvard, Ivey, Emerald, Sage, and secured awards from ECCH, London Business School, and US Society for Competitiveness.
Dr. Justin Paul is an outstanding author, an excellent teacher and mentor. Amongst the entire excellent academic faculty at IIM Indore, he was one of the best and most liked. It was an honour and privilege to study under the guidance of such a guru.
—Dr. Pranav Mohan (IFC, World Bank)
I would like to take this opportunity to thank Dr. Justin Paul for writing the book on International Business, Sixth Edition, PHI Learning. I LOVE THIS BOOK. It is different from all other books I have ever read. The book gives all the relevant details of the effects of the policies and current changes in the international business environment.
—Dr. Divya Negi Ghai, Graphic Era University, Dehradun
It was a pleasure and unique experience to be taught by Professor Justin Paul at the University of Washington. I especially valued his international experience and insight, candor and professional depth. I also had the chance to interact with Professor Paul on a personal level and was particularly struck by his integrity and genuine interest.
—Avishai Baral, USA, Financial Analyst, Amazon.com
It is with immense pleasure that I am writing to endorse for Dr. Justin Paul’s work. I have read his books and have also referred them several times. His books have emerged as the best selling title in Asia, particularly in South Asia. It is one of the best text available on the subject. The book covers all the aspects of International Marketing with a focus on IB environment, strategy and EXIM procedures.
—Dr. Mahua Dutta, Professor, Fortune Institute of International Business, New Delhi
